Brand Development

Development of strategic brand documents and CD guidelines as well as PR work for the start-up Outentic.

Outentic develops unique, innovative and intelligent outdoor solutions. The first product to be launched in spring 2018 was a modular backpack which, among other things, makes it easy for mountain bikers to carry a bicycle while hiking on steep, unridable paths.

Based on an initial brand workshop, brand purpose, brand identity, positioning and brand behaviour guidelines were developed. Furthermore tone of voice, visual language and CD guideline – from logo design to the definition of colours, shapes and fonts – were conceived, which from now on form the basis of all communication measures of the brand.

For the launch of the innovative backpack, Millhaus created a digital press kit and took over the special interest product PR.


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