MINI – Activation Concept Event Partnership Red Bull District Ride

MINI

Activation Concept Event Partnership Red Bull District Ride

2011

On-site visibility and activation measures for MINI at the mountain bike freeride event “Red Bull District Ride” in Nuremberg.

In order to gain visibility alongside such a strong brand as Red Bull, creative activation is needed far from classic bannering and flyer distribution. By integrating MINI vehicles directly into the ramp setup of the mountain bike course, the brand naturally became a visual component of the event, completed by an exclusive MINI lounge and photobooth activities (including a great response on all social media channels).

 

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