KJUS – Brand communication strategy and campaign concept



Brand communication strategy and campaign concept

Strategic development of the brand communication for KJUS Golf and conceptual development of a campaign positioning and idea for the spring/summer 2020 collection.

KJUS stands for the most innovative sportswear products and technologies in the premium sector. The strong Swiss brand has its roots in skiwear. Meanwhile, the high standards of quality, well-being and functionality of the textile solutions have also been translated into intelligent golf clothing and a lifestyle collection.

With the aim of increasing brand awareness and contact numbers as well as sharpening the brand profile of the golf division, KJUS put out an invitation to tender for the development of a brand communication strategy and a concept for the Spring/Summer 2020 campaign.
After an in-depth analysis of the target group and comprehensive digital channel consulting, relevant brand communication measures were derived. Based on this, the positioning and idea for the visual campaign concept were developed. In the creative lead, the idea was translated into a detailed concept depending on the product and channel – from print to POS to a campaign video.

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