FC Bayern München Basketball – Courtside Collection


FC Bayern München Basketball

Courtside Collection

Creation of a lifestyle collection that stands out from classic merchandising items due to its streetwear look.

Fan wear usually features striking name and logo positioning, classic club colors and mass-market fits. With the Courtside Collection, a different approach is pursued matching the new brand identity. From high-quality materials and modern fits to fresh colors and reduced designs, the pieces within this collection are designed to inspire streetwear fans in general and those living the basketball culture in order to win them over as FCBB fans.

Selected influencers of Munich’s street culture such as rapper Ali As and DJ Hot Sauce as well as VIP fans e.g. FCB football player Mats Hummels and top model Pia Riegel received the shirts and hoodies as exclusive pre-releases and shared them via their social media channels.

The Courtside Collection is available in the FC Bayern Munich Online Shop as well as in the Audi Dome.



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