DriveNow – City Launch Mailand



City Launch Mailand


Creation and supervision of a communications campaign to launch DriveNow services in the Italian city of Milan. The campaign played out over all relevant channels including display & performance ads, Out-Of-Home ads, direct promotions, local partnerships, CRM & Refer-A-Friend mechanics, social media and classic PR.

  • Yoko Ono's Macintosh HD
  • Google
  • Bullseye
  • Loading
  • They see me rollin'!
  • Home Office
  • End of Work
  • To Do's