DriveNow – City Launch Brüssel

 
 

DriveNow

City Launch Brüssel

2016

The campaign surrounding DriveNow’s launch in Belgium’s capital, Brussels, introduced the idea of free floating car sharing to the target audience of early adopters. Referencing the city of Brussels’ existing transport offering, the slogan “Inspired by the best of mobility” frames the added value of the services to the users as a combination of all the positive features of classic local transport solutions. Positive word of mouth communication was generated through a mix of local OOH campaigns, PR and media and supported by extensive activation through the DriveNow channels.

 
 
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