comdirect Bank – Sponsoring Concept


comdirect Bank

Sponsoring concept: "Innovation partner of the German volleyball"

In order to activate the commitment to the German Volleyball Association (DVV), a sponsoring concept was developed which enables all stakeholders in volleyball to experience the brand values of comdirect and meets the communicative as well as sales requirements.

Based on the positioning as one of the leading German direct banks and direct brokers, a tailor-made sponsoring concept and meaningful, innovative activation measures were developed. Whether at the DVV Cup Final, the German Beach Tour or the DVV beach and indoor national teams – the new technologies used in German volleyball provide data and facts about matches and players and make the match in the stadium and in front of the screens a more impressive experience. In addition, technical innovations such as video proof, speed measurement and motion data analysis also support players, officials and editors.

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