Burton – CampOn

Conception and implementation of an exclusive, two-day test event.

To present the Durable Goods collection, Burton launched the global event series CampOn and realized a stop in Germany for the first time in 2017. For two days, selected journalists, bloggers, influencers and end consumers had the opportunity to try out a number of products, from functional apparel to tents, while camping together in nature. In order to offer the participants an unforgettable brand experience, an extraordinary location was chosen and a programme designed that reflects Burton’s active lifestyle.