adidas – Terrex Product Launch



Terrex Product Launch

Execution of the adidas Terrex collection product launch as a comprehensive brand experience, highlighting the collection’s focus on innovative product technologies, sophisticated design and the brand’s multi-sport approach.

The product line featured as the central element of a collaborative art exhibition with the famous artist and photographer Gian-Paul Lozza and the adidas product design team. This created an organic connection between the products themselves and the high quality photography of rugged mountains, positioning them as the natural environment for the products.

Alongside Gian-Paul Lozza himself, a number of well-known adidas Athletes also gave talks throughout the exhibition, rounding off the visitor experience.


  • Yoko Ono's Macintosh HD
  • Google
  • Bullseye
  • Loading
  • They see me rollin'!
  • Home Office
  • End of Work
  • To Do's