About us

 
 
 
 

Millhaus was a creative agency for sports culture. It is time for something new. We would like to thank all employees, friends and partners.

Attention: Metaphor.

1999, Zugspitze. Winter, a slope, a snowboard. We swapped the cap from our own snowboard club for a Millhaus beanie, strapped on the board and set off.  Without an exact plan where it all should lead to, but with passion, heart and soul, and curiosity.  We did the first turns, filled the bag of tricks bit by bit. Over the years our skills got better, the style cleaner, the crew bigger. We made a name for ourselves and won prizes, discovered other disciplines, innovative technologies and new terrain. We did tree runs in the USA and rode big air in China, had backcountry days in Switzerland and urban rail sessions in Japan. We got to know creative, visionary and overall awesome people and formed a network from which deep friendships and close partnerships developed that still exist today. We were always interested in more than just snowboarding, but also in the culture around it, the arts, the social aspects. Always honest, always at eye level. It was epic! A 20 year long winter that is now coming to an end.

2020, Munich. The snow under the board is getting less and less, the obstacles in the snow park are getting bigger and bigger, the swing and lightness have been lost somewhere. Conditions that no longer allow us to show our best performance and to be right at the top. True to our credo "all or nothing" it is only logical to put the board in the corner now and draw a line. A self-determined decision. Just as we have always done over the past 20 years.

Metaphor end.

Millhaus GmbH is in liquidation and will cease its business operations in the course of the year. We would like to thank our customers and partners, our friends and colleagues. Special thanks are due to our employees, who have shared the same passion and curiosity with us over 20 years.

 

Something that remains.

Even if the story of Millhaus is much more than the metaphor describes, it is in fact snowboarding with which everything began, and which has always accompanied us. With the non-profit association HIGH FIVE e.V., which was initiated by Millhaus employees in 2010, we wanted and still want to offer a springboard to others via snowboarding (and skateboarding as well). The independent organisation is not affected by the liquidation in any way and continues its successful work. It is nevertheless happy about any support! www.wearehighfive.com 

 

We look forward to hearing from you. Or see you on the slopes! We're the ones with the beanie.

Jan and Alex

Hallo. Wir sind Millhaus.

Wir kommen aus dem Actionsport – der für uns aber sehr viel mehr als nur Sport bedeutet: Musik, Design, Fotos, Videos, Fashion und Handwerk sind elementar und komplettieren die Subkultur. Dank eines gemeinsamen Mind-Sets und der tiefen Verankerung unserer Mitarbeiter in vielseitigen Lebenswelten wie Snowboarding, Skateboarding, Surfing, BMX, Kunst oder Musik haben wir uns eine Expertise sowie ein internationales Netzwerk aufgebaut. Wir können deshalb innovative Strategien und nachhaltige Konzepte entwickeln, die auf unseren Erfahrungen in den Kulturen fußen.

Am Anfang wollten wir nur kurz die Snowboard-Kultur voranbringen und gründeten einen Verein zur Unterstützung von Talenten, aus dem dann deutsche Snowboard Legenden wie David Benedek – später Welt-Snowboarder des Jahres 2003 & 2004 – und Xaver Hoffmann – inzwischen mehrfacher Weltcupsieger und Olympiateilnehmer – hervorgingen.

Wir beeinflussten maßgeblich die sponsoringseitige, mediale und infrastrukturelle Entwicklung, etablierten den ersten branchenexternen Sponsor mit einem eigenem Team, erfanden die ersten gebrandeten Rails in Europa und waren verantwortlich für die Produktion der ersten deutschen Snowboard-Dokumentation (VHS, anyone?). Für den Film waren Dreharbeiten in den US-Resorts wichtig und wir erfanden deshalb eine Filmproduktionsfirma, um an Drehgenehmigungen, kostenlose Lifttickets und Übernachtungen zu kommen. Der Name der Filmproduktion sollte deutsch sein aber auch im Englischen aussprechbar – »Millhaus«. Als wir 1999 den Verein aus der Gemeinnützigkeit in ein Unternehmen überführten, behielten wir den Namen, Logos und die URL einfach bei. #truestory

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