Millhaus is an independent, internationally active creative agency for sports culture.
Millhaus develops and implements eye-catching creative ideas and concepts within the sports context or by using it as a platform, making brands strong, successful and sustainable in the long term.
The rules you must adhere to in today’s Attention Economy and the merging of sports with music, art and the consumers’ everyday life today require a new, creative approach to sports marketing in order to perfectly reach target groups.
To us sport has always been more than a physical activity or 90-minute competition: Music, design, art, architecture, technology, photography and videography, fashion and craftsmanship turn sport into sports cultures, with a clear set of values.
Sports cultures allow us to stage brands successfully, efficiently and credibly - on an emotional, digital and value-based level.
As our team is strongly embedded in different sports cultures and can rely on our international network, we are able to create communication at eye level with the target groups. This way we achieve significantly more impact through interaction and earned media.
We analyze the values, interests and needs of target groups on a data-driven basis and link those with our in-house expertise in sports culture. We combine strategic and creative excellence with many years of implementation experience.
We are the creative agency for sports culture.