Millhaus

Brand Communication for Young and Modern Target Groups

Millhaus offers market-driven communications solutions to make your brand or company popular among young, progressive target groups. As these audiences are especially hard to reach by conventional means, we create customized strategies that successfully aim for their unique hearts and minds.

We are taking the keyword of „added value“ very seriously – and pledge to apply it creatively on behalf of the brand. By setting fresh trends and providing relevant content, we initiate continuous dialogue between the brand and the customer. That even goes for well informed and highly sophisticated target groups.

Our strength is knowing exactly what young and lifestyle-conscious communities desire – because music, arts, sports and fashion are part of our very own lives. As these communities define themselves through their individuality, creativity and emotionality they are demanding extraordinary marketing ideas and concepts. And that is exactly what we provide through our integrated brand communication strategies.

Combining our first-hand knowledge of young target groups with our professional experience in marketing, we are capable of gaining access to any community and building maximum brand credibility among its members. By speaking their very own language, we are creating a sustainable relationship between potential customers and the brand in an integrated step-by-step process.

This strategic approach includes brand- and market evaluation, strategic consulting and the development of creative concepts, as well as their target-oriented implementation. In cooperation with renowned international partners, Millhaus constantly offers fresh ideas and impulses in the areas of strategic brand management, brand control processes, integrated communication and consumer knowledge.

Millhaus successfully realized projects for the following companies (among others):

Oliver Glück

possesses wide-ranging experience in strategic marketing and communications for companies and consumer-goods brands both in Germany and elsewhere. After attending business school, he went on to gain experience in international advertising at BBDO Worldwide in New York and at Wunderman Cato Johnson in Frankfurt, before opting for a position at Fiat Auto.

His job at Fiat Auto included various roles in marketing and sales. He began by concentrating on the German market, from the Frankfurt office, followed by four years at group HQ in Turin (Italy) and work on corporate identity for the concern’s Alfa Romeo, Lancia and Fiat brands, development of below-the-line initiatives for the Fiat brand and, finally, his appointment as Head of Sponsoring (including activities relating to the 2006 Winter Olympics in Turin).

Just before becoming a partner at Millhaus, Oliver Glück was a manager at BBDO Consulting.

Jan Mikes

is a graduate in sports marketing management and a founder member of the snowboarding scene. Thanks to his background at Amer Sports Germany and Sporthouse.de, he also has an excellent front-line knowledge of the sports sector as a whole.

He and Alexander Schwan jointly founded Millhaus in 1999. As team manager, he was the driving force behind the success of the Ratiopharm Snowboarding Team – one of the most successful brand commitments to date for this young target group.

Starting in 2001, he successfully built up an international team for HEAD Snowboards, gaining ground in the marketing of winter-sports brands to new target groups in the process. From 2004 onwards and in collaboration with Oliver Glück, who was then still working on the customer side at Fiat Auto, he set up the ambitious Italian Fiat Freestyle Team – a key part of Fiat’s successful rejuvenation strategy. The high-point came with their strong presence at the 2006 Olympics, accompanied by an expansion of the project to cover the European market as a whole. Since 2006, Jan Mikes has been implementing the authentic First Steps for T-Mobile within the action sports field in Germany and Austria, which is of particular importance to young target groups.

Alexander Schwan

knows, as a trained professional in the hotel trade, what the term “customer-oriented services” means. He is now Eurosport's resident expert in action sports and the presenter of Air & Style.

From 1999 to 2002, he was Head Judge and Chief Trainer at the International Snowboard Federation (ISF). When not in the presenter's chair, he is in great demand as a competition judge at the major snowboarding events.

This passionate skating and snowboard enthusiast was a co-founder of Millhaus in 1999. In 2000 and 2001, he was one of the creative forces behind the Siemens Mobile Wave Tour, which brought surfing into city centres and created a worldwide sensation. Together with Jan “Pike” Mikes, he won the 2005 International Sponsorship Award for the “Safety First” initiative of the ratiopharm snowboard team. He acts as a consultant to Air & Style, the world's most important snowboard event. He has also designed and implemented creative concepts for various brands, including Yahoo. In 2006, he managed to engage the Munich (Germany) winter sports resort of Spitzing and the cult brand Burton in a joint snowboard and safety project.