Athletes, musicians, designers – everybody needs support!
The past weeks in Millhaus were all about promotion of new blood – whether athlete, musician or designer. Here a short chronology of the happenings.
| The finale of the T-Mobile Local Support season was the Local Support Street Challenge for BMX pros and amateurs. It took place in Emmering near Munich with more than 80 riders from Germany, Austria, Czech Republic and France. Team FlairBMX from Berlin won the first prize in the amateur class. They gained a video portrait on www.freedombmx.de – maybe the beginning of a career as a professional athlete?! In the pro class the first prize was, like always at the Local Support Challenges, financial support for the home spot in the amount of 4.000 €. The Czech team Agang and the whole BMX scene in Prague can look forward to the construction of a foampit. |  |
| The band Trainstation from Gescher convinced the expert jury around Dennis Lisk and Claire Oelkers with their song “Bewegt Euch!”. The 4 guys prevailed over 325 bands and won the music promotion in the amount of 5.000 €, new equipment and a live gig at the Rider’s Night at the T-Mobile Extreme Playgrounds Street Session in Berlin. Millhaus attended to the T-Mobile Local Support project Germany since 2006 which dedicates to the improvement of infrastructure of the action sports scene as well as the promotion of young athletes and musicians. Next to 5 Local Support Challenges and 2 Band Contests Millhaus also implemented diverse workshops in the fields action sports and music in 2009. |  |
| Prior to the Street Session of the T-Mobile Extreme Playgrounds the Action Sports Week took place in 4010 Shop, the T-Mobile shop in Berlin Mitte. On 2 days Millhaus was responsible for the program: On the one hand a video premiere was realized in co-operation with the snowboard production Isenseven, on the other hand Millhaus arranged a designer market where 5 young labels from Berlin had the opportunity to present and sell their fashion. |  |
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posted by Alex Schwan on 9. December 2009 on 13:29
Fiat Freestyle Team Germany supports Blumentopf Freestyle Tour
Fiat Freestyle Tour Germany and Blumentopf, one of Germany’s best Hip Hop crews, attended to a special project: Blumentopf will start a unique concert tour in November that will be completely dedicated to the ultimate discipline in Hip Hop culture: Freestyle!
In interaction with the audience fresh, creative and innovative rhymes will be mixed on stage. This generates absolutely unique and individual concerts. Supported by Fiat Freestyle Team and two Fiat Qubos the band starts touring from November 6th. All of the tour dates are listed in the news on www.fiatfreestyleteam.de.
posted by Alex Schwan on 14. October 2009 on 11:39
Millhaus at the Local Support Skateboard Challenge
The second T-Mobile Local Support Skateboard Challenge, coevally tour stop at the German skateboarding championship “C.O.S. Cup”, allured the best German riders into the newly opened skateboard hall in Leipzig at September 19th to 20th. At summery temperature 80 riders in the categories A and B demonstrated first-class skateboarding to the thrilled audience.
Millhaus plans and attends to the t-Mobile Local Support project since 2006. In line with the Local Support Skateboard Challenge Millhaus in co-operation with C.O.S. Cup was responsible for the press relations and organization prior to the event, the implementation on the ground and the medial utilization in the follow-up.
More information and pictures at: www.t-mobile-localsupport.de
posted by Alex Schwan on 6. October 2009 on 11:23
Vote Millhaus!
Two pictures produced by Millhaus made it on the shortlist at OBS Awards, a renowned competition of the best PR pictures of the year. Both photos were taken in the framework of the Fiat Freestyle Team project and are nominated for the categories event/ campaigns and portrait.
Elect until November 6th on www. obs-awards.de!
Thanks for your vote for Millhaus!
posted by Alex Schwan on 25. September 2009 on 10:47
Millhaus supports the documentary photography festival FotoDoks.
Already the second time the documentary photography festival FotoDoks takes place in the framework the Nonfiktionale. Just as the film festival FotoDoks 2009 is under the topic “real-time” – this poses exiting questions which are put to the moving as well as the hold and stalled picture and thus motivate an exchange between two media in the scope of documentation.
In a public announcement photographers were invited to apply for FotoDoks 2009 with a result of almost 100 applications. The jury consisting of Thomas Hoepker (Magnum Photos), Sabine Schründer (last year’s FotoDoks winner and tutor at Lette Verein Berlin), Jörg Koopmann (Ostkreuz München) and the FotoDoks organizer Hans Herbig and Robert Pupeter were confronted with a hard decision: “We cannot count the many E-Mails and calls anymore that were placed between Munich, New York and Berlin”, says Hans Herbig, “but after a final Skype conference we agreed and the nine photographs were found and will present their work at FotoDoks 2009. We are curious about the audience sharing our enthusiasm.”
The vernissage of FotoDoks 2009 takes place on September 24th in presence of the artists and judges. Afterwards the Nonfiktionale opening movie will be shown in the cinema of Bad Aibling.
www.nonfiktionale.de
posted by Alex Schwan on 22. September 2009 on 16:46
Millhaus realizes the T-Mobile Wakeboard PR action in the harbor of Hamburg.
Job definition:
T-Mobile Germany commissioned Millhaus to conceive and permute a PR action prior to the T-Mobile Extreme Playgrounds Summer Session in Hamburg on August 30th 2009. Target was to generate a maximum presence of the T-Mobile Extreme Playgrounds in the public and special interest media.
Implementation:
Catch for this PR action was the discipline Wakeboard which was one athletic component at the Summer Session. Since Hamburg is renowned for its harbor, it was obvious that this extraordinary area should be used in terms of an “Extreme Playground”. The idea was born: a record jump over a Hamburg-typical barge. The new designed Grasbrookhafen in HafenCity offered the optimal location. A Wakeboard Kicker with a weight of one ton was brought into the dock with special cranes and tugs and anchored with the barge. The two German top-riders Steffen Vollert and Tom Richter risked the jump over the 17m long, 4m wide and 3m high excursion boat. In face of really though conditions they both coped with this uncommon challenge.
Result:
In addition to many visitors in HafenCity who watched the Wakeboard Jump live the promotion was announced in numerous media. Channels with strong reaches such as ZDF, Sat1 17:30, RTL 2, N24, Hamburg 1, MTV, Mc Donalds TV, Spiegel Online, Morgenpost, Abendblatt reported on the record jump.
Millhaus produced an online video clip which was distributed to various international Wakeboard media.
posted by Alex Schwan on 6. September 2009 on 16:45
Fiat Freestyle Team Get Together.
A real team event was the Fiat Freestyle Team Get Together in the lido in Utting/ Ammersee on August 4th. The Pro athletes, usually lone fighters in their individual disciplines, competed in this special triathlon in team’s á 3 persons together with journalists, friends and other sports minded people. The disciplines Wake-Surfing (on the standing stern wave of a motor boat), Stand-Up-Paddling and 10 meter High Diving were scheduled. In the end the Team around Big-Wave-Surfer Sebastian Steudtner who can obviously handle smaller waves too had its nose ahead.
Fiat Freestyle Team Get Together
posted by Alex Schwan on 27. August 2009 on 14:51
The T-Mobile Local Support Band Contest realized by Millhaus enters a new round.
Its success proves the T-Mobile Local Support Music Promotion right: The enormous participation (more than 480 applications) in the last Newcomer Contest exceeded everybody’s expectations. Therefore the T-Mobile Local Support Band Contest enters the third round and starts once again the search for the best newcomers that Germany has to offer. The bands can actually apply online on www.t-mobile-localsupport.de/bandcontest and succeed the officiating holders of the title: “3 Alias Te” from Uhldingen! The winners will expect exclusive non-cash and sponsoring prizes in the amount of more than 20.000 € in cooperation with Gibson, Mapex, Marshall, Korg and Sennheiser as well as a Live-Gig in front of a huge audience.
The course of the Band Contest
The T-Mobile Local Support Band Contest is structured in 3 phases: Young music enthusiasts of all genres from all over Germany can introduce and plug themselves and their songs on the Band Contest Website until September 30th 2009. Until November 18th the online community can click their favorites in the Top 25. A top-class expert jury will nominate the five winner bands out of these favorites. They share the prizes in the amount of more than 20.000 €. Additionally the band in the first place wins an exclusive Live-Gig at the Rider’s Night of the T-Mobile Extreme Playgrounds on December 5th 2009 in Cassiopeia in Berlin.
The expert jury
The judgment panel of the Local Support Band Contest brilliantly exhibits famous music experts: Claire Oelkers (singer Karpatenhund, actress an MTV VJane), Dennis Lisk (singer/ songwriter and member of the band Absolute Beginner), Gerne Poets (manager Madsen and co-founder of Festland Musikverlag), Axel Bosse (singer/ songwriter and producer) and Johannes Strachwitz (0711 Entertainment, Massive Töne). They all share the passion for music and will take the five Newcomer band a big step forward on their way to success.
Further information about the T-Mobile Local Support Band Contest online on www.t-mobile-localsupport.de/bandcontest.
posted by Alex Schwan on 26. August 2009 on 14:48
T-Mobile Local Support Miniramp Challenge
In spite of the tropical temperatures the 50 riders of the T-Mobile Local Support Miniramp Challenge on August 15th in Darmstadt showed amazing tricks in front of the crowd. The athletes found an ideal Miniramp setup with spine and subbox at the freshly renovated BMX park at the old town wall and made use of it with impressive team performances.
In Pro class team Zoo WG with Sergej Geier and Markus Braumann convinced the judges and took the spot support worth € 4.000 back home. Showing tons of 360 variations, lip tricks on the subbox and a perfect synchronously team run they stood up to Felix Kirch and Kevin Liehn from Team Optimus Prime featuring Chuck Norris, who showed really huge flairs, countless tailwhip tricks and even a bike flip.
The audience was screaming loud and gave standing ovations.
Team Go Trabi Go with Rene Börner and Robin Zeugner won the Amateur class, team Benscrime with Jannis Ickenroth and David Hennes came in second. The young guns from Eisenach showed a trick firework with 540s, no foot cancans and a Ninja Drop from the subbox.
Rene Börner (21) is glad twice: Besides the victory in the team score he also won the T-Mobile Wildcard for the Summer Session of the T-Mobile Extreme Playgrounds August 30th, 2009 in Pinneberg near Hamburg. He will join the 3 best pro riders of the T-Mobile Local Support Miniramp Challenge, Berlin guys Kevin Liehn and Björn „Bommel“ Mager as well as Ondra Slez from Czech Republic, and compete against BMX superstars like Rob Darden and Dennis Enarson at the world class event in a few days.
All results, pictures and more information concerning the T-Mobile Local Support Miniramp Challenge at:
www.t-mobile-localsupport.de
Photos: David Ulrich
posted by Alex Schwan on 21. August 2009 on 14:45
Paderborn is ready for the T-Mobile Local Support Wakeboard Challenge
The plannings for the T-Mobile Local Support Wakeboard Challenge at the waterski resort Nesthauser See in Paderborn on July 18th, 2009 runs at full speed. The 800 meters long course with its 2 sliders, kicker, funbox and table guarantees a high class wakeboard contest. Like always at the Local Support Challenges two riders team up to start in PRO or AM class. Besides great prices like spot support worth € 4.000, BBQ partys and stuff from Pro-tec and Oakley the riders can win a ticket to ride at the T-Mobile Extreme Playgrounds Summer Session. The best PRO and AM starter qualify for the invitational contest, which takes place on August 30th in Pinneberg/Hamburg.
Of course there will be an After-Contest Party going on. The entry to the Residenz Club is free for all people who sign in at the guest lists on the homepage of the waterski resort Paderborn (www.wasserski-paderborn.de) or at the registration during the Local Support Wakeboard Challenge.
Be there or be square! The entry to the T-Mobile Local Support Wakeboard Challenge is free and there’s no starting fee, too. All riders are allowed to build up their tents at the waterski resort during the weekend.
More information and registration at www.t-mobile-localsupport.de
Photo: pbeier
posted by Alex Schwan on 16. July 2009 on 17:12