Fiat 500 and Diesel are connected by a long-lasting partnership.
The newest project of their cooperation is the „Disconnect“ campaign. Both brands point out the „getting back to the basics“of life and the value of true friendship in the age of Web 2.0. A promotional part of the campaign is the jointly designed area at the atrium of the KaDeWe in Berlin as part of the Berliner Fashion Week.
Millhaus was commissioned to get the campaign out „on the street“ by using different tools and gadgets.
The result of a short, intensive internal brainstorming session was the following: the set up of a classic, analog photo booth, which did not only look oldschool but also develops proper photos. Even though the wait for the developing took „everlasting“ four minutes, this gave the visitors time to reflect on the day or encourage conversations. And the bigger the joy was when they finally got the original, rare present.
As a further controversial giveaway a bird whistle (nowadays also called offline communication device) was created and distributed to the visitors as the only real Twitter.
Der Beitrag wurde am Monday, den 13. September 2010 um 16:38 Uhr veröffentlicht und wurde unter Allgemein abgelegt. du kannst die Kommentare zu diesen Eintrag durch den RSS 2.0 Feed verfolgen. Kommentare und Pings sind derzeit nicht erlaubt.