Since the launch of the new edition of the Fiat 500 in 2007, Millhaus has been responsible for the conception and execution of BTL projects. On occasion of the third birthday of the sympathetic compact car, Fiat invited everyone – like in 2008 - for a Pic Nic in “Italy’s most northern city”.
On the 4th of July drivers, fans & friends of the Fiat 500 celebrated together at the “Haus der Kunst” in Munich. A total of 500 Guzzini designer picnic baskets, filled with products by partners such as San Pellegrino, Campari, Ramazotti, Feinkost Farnetani and the local cafe “der Laden”, were handed out to the public. After not even half an hour all baskets were gone but everyone carried on celebrating all day under a perfect blue sky.
Millhaus was responsible for the complete coordination of the event: from event concept and production of the picnic blankets, print material, bottle opener and huge balloons to PR, on-site event coordination and video documentation.
Here are a few event pictures and the video.
For more impressions visit the gallery on the Millhaus site on facebook.
Der Beitrag wurde am Monday, den 12. July 2010 um 14:22 Uhr veröffentlicht und wurde unter Allgemein abgelegt. du kannst die Kommentare zu diesen Eintrag durch den RSS 2.0 Feed verfolgen. Kommentare und Pings sind derzeit nicht erlaubt.