Not only the weather in Munich showed up with brilliance – also the brandnew 500 Abarth gave a special brightness to the “Altstadtfest” in Munich with its premiere at the restaurant “Lutter&Wegner”.
Exactly at 10:00 a.m., the famous graffiti artist Loomit and his team started to refine the facade of the Bavarian Stock House at the “Lenbachplatz”. The graffiti guys roped down from the rooftop for letting the world of Abarth flow together with the urban scenery of Munich in a visual way on the fixed blow up. It took the team only 4 hours to create a spectacular graffiti for the new 500 Abarth under the curious glimpses of numerous spectators.
Millhaus was responsible for the entire project coordination and provided the decent framework with the premiere event on the roof terrace of “Lutter&Wegner”. Copious guests followed the invitation to the official launch of the 500 Abarth, including prominent personalities of the film and culture scene. The lounge was specifically established for the 500 Abarth premiere starting with the red-white branded catering, over the carrera course right up to the exhibited Abarth model and the TV-spot (premieremovie) – everything was according to the motto „Motorsport“.
With Eurosport anchorwoman Michaela Sachenbacher, DJ Explizit and Graffiti Expert Christian Hundertmark leading through the event, the guests enjoyed the ambience and the graffiti action close-by.
Der Beitrag wurde am Wednesday, den 20. August 2008 um 16:12 Uhr veröffentlicht und wurde unter Allgemein abgelegt. du kannst die Kommentare zu diesen Eintrag durch den RSS 2.0 Feed verfolgen. Kommentare und Pings sind derzeit nicht erlaubt.