Ray-Ban – opti2016: Iconic Amp



opti2016: Iconic Amp


Ray-Ban, living legends of the sunglass manufacturing world, took a unique “Rock Star” trade show stand concept to opti2016. The focal point of the stand was a monumental guitar amp with big screens and an interior stage complete with house band. A complex multimedia show featuring live music took visitors on a journey through pop culture emphasising Ray-Ban’s legendary status.

  • Strategy

    • Strategic Planning
  • Concept

    • B2B Concept
    • Brand Activation
    • Experiential Concept
    • Music Marketing Concept
  • Creative Production

    • Artwork Design
    • Branding Design
    • Content Creation
    • Content Production
    • Experience Design
    • Media Design
    • Merchandise Design
    • Trade Show Design
  • Execution

    • Artist Bookings
    • Branded Entertainment
    • Concert Production
    • Music Marketing
    • Merchandise Production
    • Trade Show Production
    • Project Management
    • Project Supervision
  • Yoko Ono's Macintosh HD
  • Google
  • Und alle so...
  • Briefing
  • They see me rollin'!
  • Broooo
  • PP Final
  • XXX


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