MINI – Global Action Sports

 
 

MINI

Global Action Sports

2011 - present

The link between the brand’s motto “Creative Use of Space” and the importance of creativity in action sports formed the basis for a global action sports marketing strategy which authentically and credibly positioned MINI in the snowboard and surf markets. The project encompassed content creation, on-location activation, partnership management and advising national MINI sales outlets. In particular, a partnership with Burton and Channel Islands allowed for authentic integration of MINI in core events, special interest media and product collaborations, while mailing campaigns, product placement in flagship stores, POS material, catalogues, joint giveaways and roadshow concepts designed to generate leads through test drives ensured global reach and activation.

  • Strategy

    • Market Research
    • Trend Analysis
    • Sports Marketing Strategy
  • Concept

    • Communication Concept
    • Communication Guidelines
    • Design Marketing Concept
    • Event Concept
    • Lead Programs
    • Partnership Activation
    • Sponsoring Activation
    • Test Drive Programs
  • Creative Production

    • Artwork Design
    • Brand Experiences
    • Branded Content
    • Branding Design
    • Content Guidelines
    • Content Production
    • Copywriting
    • Digital Platforms
    • Editorial Production
    • Merchandise Design
    • POS Tools/Materials
  • Partnerships

    • Ambassador Collaborations
    • Artist Partnerships
    • Athlete Partnerships
    • Brand Collaborations
    • Event Partnerships
    • Media Cooperations
    • Product Collaborations
  • Execution

    • Brand Communication
    • Brand Experiences
    • Brand Management
    • Branded Entertainment
    • Consulting
    • Lead Generation
    • Merchandise Production
    • Product Experiences
    • Project Management
    • Project Supervision
  • PR & Media

    • Advertorials
    • Influencer Marketing
    • Media Cooperations
    • Product Placements
    • Special Interest PR
  • Yoko Ono's Macintosh HD
  • Google
  • Und alle so...
  • Briefing
  • They see me rollin'!
  • WTF!
  • Ralph
  • Oh Leslie!

 

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