In collaboration with MINI we developed the brand's global sports strategy and supervised all brand partnerships as their lead agency in action sports. This included all content creation, on-site activation and consulting for MINI's national sales companies.
Development and implementation of a multifaceted communication strategy in order to position Samsung in the Swiss winter and action sports world. Centered on an interactive learning platform to promote talent, we created a website and handled year round content production, live events and public relations.
As part of Fiat 500's positioning in the art and design world, we developed multiple communication and event concepts ranging from brand space roadshows to the creation of design magazines and art exhibitions.
Development and execution of a multi-stop music tour that fused consumer activation, dealer training and brand awareness for Ray-Ban's Polarized technology. We handled everything from music management to content production and public relations.
Campaign development for BMW International. Aiming to rejuvenate the image of BMW's X1, we built upon their partnership with American ski brand K2 and developed a consumer activation campaign as well as the corresponding content.
Introducing Fiat as a supplier of modified vehicles, we created a lifestyle magazine for people with and without physical challenges. Autonomy Magazine aims to focus on topics for the physically challenged without reducing them to a common denominator. Aside from concept and production, we were also responsible for distribution and public relations.
Development and execution of all marketing measures for the launch of premier car sharing service DriveNow in Munich, Berlin, Düsseldorf and Vienna. In order to raise curiosity about the arrival of the new service we created and implemented a variety of unconventional marketing measures that differed from city to city.
In 1999 Millhaus was founded by the basic desire to work with the things we loved – snowboarding, skateboarding and music. While today, people from all sorts of different backgrounds and expertise make up Millhaus, one thing hasn’t changed:
Each of us are genuinely rooted in a specific culture whose language we speak and whose values we are passionate about, and while we don’t believe in any tribe to be exclusive, we do believe in the requirement for humility and appropriate communication.
Today, subcultures evolve and reshape at an incredible pace. Connected through global networks of enthusiasts, their members now create and alter their codes at the speed of light, exchanging information through an exclusive language.
We believe that the brand of the future must be able to understand and apply these codes in real-time, and more importantly, dedicate itself to offering something of genuine value to their consumer’s particular culture.
“Millhaus set a milestone with the Ray-Ban Polarized Tour. They created a sustainable and creative concept that our fan base experienced as an amazing and authentic event. The required combination of highlighting technical product features and focusing on the brand’s character was uniquely achieved on every level. Millhaus is probably not an agency for everybody but one of the best for Ray-Ban.” Alexander Kunkel, Brand Marketing Manager Ray-Ban
“The art and urban culture scene is an incredibly sensitive one and immediately concludes whether a brand’s support is genuine or not. With the Everyday Masterpiece Magazine and the accompanying exhibitions at Helmet Gallery and Qubique, Millhaus and Fiat 500 showed how such an engagement can be of real value to all involved parties. While the publication provided experts and prospects a great insight, the support of gallery and art fair projects by Millhaus always enables artists and designers to directly take part in the creation process.” Christian Hundertmark, C100 Studios
„Zämä arbeite mit Millhus isch eifach z’Geilsta was es git. Ds Projekt Perspactives mit ihna z’ realisira hätti nit besser chöna si. Ihre Idea sind eifach huara guat und kreativ sowiso und bi dr Umsetzig sind sie eifach weltklass. Zudem isch Millhus die weltbeschti Agentur mit da schönste Mitarbeiter, eifach alles nur Topmodels. Und ohni Millhus wäri Dütschland nit Weltmeister worda, das weiss nur nimand. Und vu da Chefa red I no gar nit. Dia sind in ihrer Kompetenz und Erfahrig nit zübertreffa. Eifach dia geilschta Siacha und wunderschön sind sie sowiso.“ Gian Paul Lozza, photographer and artist.